Santander Launch • Orchid

Santander Launch

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Santander pitched for an agency to plan, manage and deliver a memorable and impactful client launch event for Santander Private Banking Jersey.  We had to ensure a 'wow' factor in addition to generating meaningful media coverage to maximise the noise around their launch.

We had to raise the bar in terms of event management. ‘La Buena Vista’ was born – meaning ‘the good view’, relating emotionally to a positive outlook.  Orchid planned, managed and delivered a highly successful event that profiled the Santander Private Banking brand to its high net worth audience at Cardington House and, through a partner initiative with Highlands College, to the broader community. The services of celebrity Spanish chef José Pizarro were secured coupled with a stunning opera singer and pianist for the event.  Beautiful branded collateral and signed Pizarro books were given to all those attending, increasing the longevity of the event's impact.

  • Excellent media coverage for José's Highlands Masterclass
  • Subtle, brand awareness at all stages of the campaign
  • Achievement of the desired ‘wow’ factor!

“Orchid Communications created the perfect platform for the launch of our new brand on the island. Through the provision of a complete end-to-end service which included event management, PR and business partner engagement, we have effectively reached out to our staff, clients and the wider community we operate in. Thank you for bringing our brand to life.”

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Jane Guest , Santander Private Banking