ORCHID was engaged to help the health board attract more doctors to work in the region as part of a Scottish government initiative that aims to highlight the benefits of working in remote and rural communities.
Remote & Rural Programme Manager for NHS Highland, said: “This campaign is incredibly important to NHS Highland. The strategy is a pilot for a potential wider campaign that could delivered by other health boards experiencing the same difficulties. “We believe the strategy perfectly matches the brief to deliver a campaign that is creative, thought provoking and motivational. ORCHID showed their commitment to be physically present in the campaign preparation phase, as well as utilising video conferencing to ensure a smooth production process. “Their experience and approach was systematic and creative and we are delighted with the end result, which has already generated interest from potential candidates – which will, in turn, help to deliver valuable services to our patients.”