Jersey Business was formed at the height of the economic slowdown that arose from the banking crisis in the early 2000s. The organisation needed to establish itself quickly, with an approachable brand and strong messaging to attract all sectors of the economy to work with it. Jersey Business is a multi-faceted organisation, working with businesses of all sizes from start-up to exit strategy and needed a brand and core messaging that worked across all sectors.
Orchid worked closely with the client to define the brand and marketing strategy, design a new look and feel and help the business roll out new collateral and promotional material, as well as supporting on PR to launch its products and services. We continue to work with the client as it evolves and develops new strategies to reflect the changing economic outlook.