Eyecan

Eyecan

Project: Brand & Marketing Strategy
Services: Strategy / Design / PR / Digital / Content / Video

The Jersey Blind Society approached us to assist with their sensitive and challenging brand transition from the Jersey Blind Society to EYECAN. The priority was to ensure the new brand and proposition made it clear that EYECAN is for all those living with, or affected by, impaired sight, not just the blind. Following stakeholder research and a board brand workshop, we developed a clear, bold and inspiring brand identity, re-launch video and website. This was supported throughout with communications planning and PR advice.  The client has enjoyed an overwhelmingly positive response to the new identity and continues to work with us to bring their story and services to life.