Canaccord

Canaccord

Project: Brand & Marketing Strategy
Services: Strategy / Design / PR / Digital / Content / Video

Canaccord Genuity Wealth Management engaged us in 2017 to help them shape their CSR strategy and re-focus their offshore sponsorships.  Following an audit and communications review of commitments across their offshore jurisdictions, we set out to create an overarching CSR theme which would provide direction and focus in order to maximise return on investment and exposure for the CGWM brand.  Creating the #cando empowering CSR proposition, an identity was created and a positive PR strategy put in place.  The #cando campaign is being rolled out as the umbrella theme for all of CGWM’s CSR activity. Our support continues with the delivery of an integrated CSR campaign including: design, content creation and social media management, video creation, supporting collateral production, PR planning and delivery and sponsor engagement and management.