Acorn Finance

Acorn Finance

Project: Brand & Marketing Strategy
Services: Strategy / Design / PR / Digital / Content / Video

Acorn Finance signed a three year sponsorship agreement with the Jersey Commonwealth Games Association in 2017.  As part of the company’s commitment to investing in the community, they worked with the JCGA to develop and launch of the Acorn Performance Pathway.  We worked with Acorn and the JCGA to develop an engaging brand identity for the Pathway which supports junior and senior athletes on their journey to compete in the Commonwealth Games.  It was important to reflect the theme of commitment, health, wellbeing, positive competition, success, development and investment of time and effort; all core values that have helped Acorn Finance thrive.  From launch and application of the brand onto athletic kit, through to ongoing PR support and content creation, we continue to work with Acorn and the JCGA to raise the profile of the Acorn Performance Pathway.