Investec | Gift Boxes for the Guernsey Literary and Potato Peel Pie Society Premiere

Investec | Gift Boxes for the Guernsey Literary and Potato Peel Pie Society Premiere

Project: Brand & Marketing Strategy
Services: Strategy / Design / PR / Digital / Content / Video

Having secured tickets for the prestigious première of The Guernsey Literary and Potato Peel Pie Society film, Investec turned to ORCHID to help create some ‘Out of the Ordinary’ guest invitations for this special event.

The Guernsey Literary and Potato Peel Pie Society is set in 1946, when Europe was recovering from the end of World War II.  The iconic Red Cross parcels that Islanders had gratefully received in December 1944 have become strong visual reminders of this unique period in the Island’s history. Influenced by this and the book’s overall wartime theme we set out to create a striking gift box invitation.

Each gift box included two bags of retro-style sweets, a traditional bar of handmade house soap and a copy of the book with an Investec bespoke bookmark.  The heart of the novel is based on a series of letters and the enclosed invitations reflected the beauty of a vintage hand-written letter. The boxes encapsulated perfectly the feel and time of the book and prepared Investec’s guests for their special première experience.