For our 10th way to build your brilliant brand, we consider networking your way to success.
Networking goes hand in hand with a brilliant business, but, let’s be honest, most of us dread walking into a room of strangers. Here are a few handy hints to help.
Firstly, keep in mind your goals for participating in networking meetings, so you pick groups that will deliver. Visit as many groups as possible that spark your interest to see if they feel right; think Chamber of Commerce, Institute of Directors, Breakfast Clubs and other local networking groups.
Authentic networking is about being genuine, building trust and relationships, and seeing how you can help others. By becoming a powerful resource, people remember to turn to you for ideas and names of other contacts, keeping you visible.
When in meetings, ask easy questions. Start with 'may I join you?' and 'what brings you to this event?'. Then don't forget to listen! Forget the sales pitch. Networking is about relationship building and the rest will follow. Instead, share your passion. You will win others over with your enthusiasm for your product or service.
Lastly, remember to follow up. If you've had a great exchange, ask your conversation partner the best way to stay in touch to share ideas.
Now go for it!