Shout Your News Loud
So, you’ve got something you really want to shout about and YOU think it’s news everyone will want to hear. Before you dash off a few thousand words and ping that email to your local news desk, stop and think.
Writing a press release takes time and skill. Journalists and editors receive hundreds of missives daily. Make their job easier, and you stand a greater chance of success. Here are six things you should always do and a few you shouldn’t:
- Know exactly what you want to say and stick to it;
- Make your story compelling – great writing takes time but saves time for the media;
- Use words sparingly – write tight and write right;
- Think about structure – pedestrian copy will walk straight into the bin;
- Check it – once it’s in print that careless mistake could cost you.
- Remember the 5W's - Who, What, Where, When and Why?
- Fret about the headline – media have professionals to create these;
- Write and run – media may want to speak to you;
- Chase the journalist – it’s a sure way to get your story spiked.