Periodic Table of Content Marketing
Our collective attention has recently been caught by the Periodic Table of Content Marketing by Chris Lake, released via Econsultancy.
This chemistry-inspired tool covers off everything you could possibly think of for your content marketing strategy, and breaks it down into eight clear categories: Strategy, Format, Content Type, Platform, Metrics, Goals, Sharing Triggers, and Checklist.
Here at ORCHID we are always looking for new ways to define the benefits and scope of our content marketing offering, and this table provides us (and our clients) with a fantastically useful and visually appealing reference guide. Print-out on the office wall coming soon!