JWT Future 100
JWT produce a fantastic 'The Future 100' report each year on the trends to watch out for in 2017. Trends highlights for the year ahead include: Vagina-nomics (the ongoing un-tabooing of womanhood); baby tech (babies emerging as a new niche market); (Dis)ability advertising (increased representation of disabled people in television and advertising); Gender neutral beauty (following hot on the heelds of the first 'cover boy' being announced) and Sleep renaissance (consumer reclaiming the value of shut-eye). The report is PACKED with fascinating insights - some you will agree with and some you'll find just plain weird. Either way, it's a hugely inspiring and colourful read.
To download the full report, click here