Give Something Back
Building your brilliant brand isn’t just about driving business to help the bottom line. It’s also about how you build your ‘caring credentials’ and how you behave on a day-to-day basis. Corporate Social Responsibility (CSR) isn’t just about financial and corporate management. It is also about being considerate of the community within which you do business and the environment you impact. By giving something back and helping others, you benefit society and naturally, in turn, benefit your company.
It’s not only about donating financially to a charity, though that can form part of your contribution. It might be offering your staff time to assist in the delivery of a specific project; be it finishing a garden space, building something or donating the skills of your staff to assist the charity’s business needs. CSR activity helps you stand out from your competitors and builds awareness of you as a dependable brand that gives something back. You can engage with your customers in new and meaningful ways, getting them involved in your endeavours. An obvious first step is to look for charity opportunities that are aligned in some way with your company and select them as your chosen charity for a year. Use PR to showcase your endeavours but remember this is about giving something back so the focus here isn’t primarily on what’s in it for you!
Another brilliant benefit of giving something back is the impact on employee morale. Making a positive difference to a community is a great motivator and helps build strong teams. If you have a great reputation, you will attract the best talent. And that talent inevitably stays longer, is happier and more productive.