It's day 20 already in our 31 ways to build your brilliant brand series. Today we look at the opportunity to tap into Diary Dates as a 'hook' to promote your brand.
Notable dates and national celebrations can be a great way to spark an interest in a product or service you provide. National Bath Safety Month may not seem very inspiring but if you are in the business of health and safety, or perhaps first aid training, it could be a useful conversation opener with your customers, or with the media.
The important thing to remember is to find diary dates that you stand a chance of having more of a voice on: so for example Red Nose Day, World Book Day or even Halloween create a lot of ‘noise’ but it’s difficult to stand out because so many businesses are involved.
What about National Pie Day if you’re a baker? National Beer Day if you brew ale? National Handwriting Day if you sell stationery?
There are, however, some days that you may struggle to hang your coat on, no matter what you do: Step in a Puddle and Splash Your Friend Day (for outdoor gear specialists?); Appreciate a Dragon Day (for blacksmiths – think about it); and our favourite – National Nothing Day (for no-one in particular – obviously).
For inspiration on the more weird and wonderful date celebrations, visit www.nationaldaycalendar.com. Today, it's National Moon Day, National Lollipop Day and, our favourite, National Get Out of the Dog House Day!