Brand personality • Orchid

Brand personality

Brand personality

On day 6 of our '31 ways to brilliant brand series' we think about your brand.  For many, when you say brand, they think logo.

A logo is part of your brand but it’s not the whole story – not by a long shot.

Your brand is the experience customers have when they do business with your company.  Your voice is your brand: the words you use, the tone your copywriting takes, the way you answer the phone, the style of your letters.  Your ‘visual’ representation is what wraps it all up in a cohesive package.  It includes colours, typefaces, logo and overall graphic style.

What drives all of this is your brand personality?  Which end of the spectrum does your brand fall?

 

Personable/friendly............................................................. Corporate/professional

Spontaneous/high energy............................................. Careful thinking/planning

Modern/high tech........................................................................ Classic/traditional

Cutting edge............................................................................................. Established

Accessible to all............................................................................................. Upscale

 

By defining your brand personality and reflecting this consistently in what you do, say and promote you will start to rapidly build a brilliant, recognised brand.