Beautiful or Average?
Dove recently promoted this brilliant social experiment, named #ChooseBeautiful. They created two signs above entrances to stations that said either 'Beautiful' or 'Average'. People were then given the option to evaluate what they thought of themselves and to then walk through the appropriate door.
It turned out to be a very interesting experiment. Many women chose to walk through the average door but believed that they were beautiful. Many began walking to one door, but changed their mind last minute and walked through the other.
We love this campaign. Which door would you choose? Click here to read the article.