Be More Social
Small and large businesses globally are using social media to contribute to their success and growth. These days, a decision on whether to build a presence is considered a no-brainer. As well as sharing content with swathes of potential customers, other benefits include:
- Social media lets you increase brand awareness and reach with little to no budget.
- It makes it possible to know your audience and create meaningful relationships.
- It also allows you to receive instant feedback from your customers’ perspective.
- Social media is an easy way to generate leads and can increase website traffic and search ranking.
So which platforms are best? If you think Facebook and YouTube are your best bets because they are the most popular, think again. Popularity doesn’t necessarily mean the right fit for your business. You need to explore the channels, their strengths and the profile of their users.
For B2B (business to business), for example, think Twitter and LinkedIn. For B2C (business to consumer), and particularly if your company has a visual offering, think Facebook. Photos account for 93% of the most engaging posts on Facebook. YouTube is a great way to instil confidence in your brand through video. Want to target men? 68% of Google+ users are male, whereas 92% of Pinterest Pins are made by women.
The secret to social success lies in knowing what you want to get out of social media, finding the right channels and adjusting your approach accordingly.