BA #LookUp • Orchid

BA #LookUp

BA #LookUp

British Airways created a exhilarating campaign called #LookUp. It involved a digital billboard that tracked what planes flew over and the child playing on the billboard would get up and follow it across the screen. It's a brilliant interactive technique that promotes the airline and makes the public stop and literally, look up. 

It was such a good campaign that it won the Cannes Lion Grand Prix DMA award. 

Click here to watch how they created it.