Content marketing is a rapidly growing, and increasingly popular, marketing technique. It involves the creation and distribution of valuable, relevant and consistent content that attracts and engages your target audiences, triggering them to take specific action.
In today's 'always on' digital age, attracting and developing long-term relationships with your customers is more complex than ever.
Thanks to the internet, consumers have easy access to a vast wealth of information and opinion. Not only will they be bombarded with competing advertising messages; they can read reviews, compare pricing, and get social recommendations from friends, family and colleagues - all before they decide whether to commit to your offering or a competitor's.
In this environment, content marketing is key.
High quality original content has the power to:
- Improve SEO and ensure a higher ranking on Google.
- Demonstrate your expertise and convey personality.
- Attract attention and make your brand more interesting.
- Increase social sharing, expanding your reach.
- Trigger engagement, starting valuable relationships.
- Generate new leads and ultimately increases sales.
But how do you create great content that cuts the mustard? Why should you bother? Where do you start? At ORCHID, we are here to help.
CONTENT MARKETING SERVICES
We have a brilliant track record for producing content for companies of all sizes across multiple sectors. Working with you, we'll discover what you want to achieve, create a clear plan and editorial calendar, and ensure we only ever supply content that helps deliver a positive, measurable ROI.
- Content Strategy & Plan
- Press Releases
- Blog Posts
- Website Copy
- Case Studies
- Awards Entries
- Speech Writing
- Q&A Articles
- How-To Guides
- Annual Report Copy
- Social Media Avatars/Banners
- Website Banners
- E-Newsletter Template
- Video News Releases
- Video Interviews
- Product Demo Videos
- Social Media Profile Set-Up
We are confident we can provide the right content marketing solution(s) to meet your needs and budget. Please contact Sam to find out more about outsourcing your content generation and management to ORCHID.