Sh*tholes Fight Back

Sh*tholes Fight Back

In January, President Trump announced that immigrants from Norway would be preferable over immigrants from “sh*thole” countries like Haiti, El Salvador and some African nations.  According to The New York Times, when Trump heard that Haitians were among those who would benefit from the proposed immigration deal, he dismissed the idea and asked: “Why do we want people from Haiti here?”

Instead of hiding in a corner, licking their wounds, some residents of said “sh*tholes” grabbed the opportunity with both hands.  Fabien Dodard, a Haitian-born creative director, has launched a “shithole”-themed ad campaign for his Island home.  His creative embraces the President’s remarks and features images of Haiti’s landscape (“A majestic shithole awaits”) and beaches (“Our sh*thole beaches go on for days.”).

Image courtesy of Parkour Studios

Sir, we salute you.  A fantastic example of taking what, on the surface, was a pretty damning statement, turning it 180 degrees and generating significant positive PR exposure.  The campaign is now raising funds to enable the ads to run on billboards in Washington DC.  We watch with interest to see if Haiti’s tourism industry benefits too.

Image courtesy of Parkour Studios

Image courtesy of Parkour Studios

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